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Reader, Today, we’ll continue with takeaways from a recent book launch we had the opportunity to quarterback.A quick refresher on the launch:We partnered with neurofeedback expert Michael Cohen to launch The Mind Rewired, using a cost-efficient, multi-channel strategy tailored to his existing platform and $8.2K budget. By focusing on reader seeding, ads, and owned audiences, we set a goal of 650 copies in 3 months, but surpassed it in just 30 days, seeding 699 copies while spending only about…

Reader, As promised in last weeks newsletter, here’s a breakdown of a book launch we’re executing for Michael Cohen and The Mind Rewired. A HUGE thank you to Michael and his center director, Jessi Trifiletti, for being willing to open the door on their launch for your benefit. If you’re interested in discovering how people unlocked the brain’s natural ability to learn, adapt, and heal you can pick up your copy here. Background: Michael Cohen is one of the world’s foremost experts and…

Reader, We’ve been invited to a TikTok shop scaling event this Friday at 4pm PST by one of our partners, Acutrack. Our team will be in attendance as we get more requests every day on what an effective TikTok strategy looks like so this is a chance for our own learnings! If you’d like to attend for free as well just let me know by responding here and I’ll add you to the invite.3 Secrets:1. MY hot? take on book pricing After 6 years of watching hundreds of books priced based on the goals of…

Reader, I tried writing a book about procrastination… …but I’m waiting for the right time to launch it. 3 Secrets:1. What’s on your mind & what was useful here? Two essential questions to add to your daily team meetings. I thought this was a book marketing newsletter? I promise it is! Professional authors have teams. Don’t have one yet? Hire a virtual assistant on a platform like onlinejobs.ph just to start getting experience. Starting is the hardest part of growing a team, and most authors…

Reader, We’re stoked to congratulate our very own Joseph Nguyen on coming in at #3 in ALL hardcover non-fiction sold (400K copies) in 2025. I’ve worked with more agencies than I’d like to admit because most of them are rarely ever able to produce the results they promise. Alex and his team are the first agency out of every single one I’ve worked with that has truly under-promised and over-delivered. Within a few months, they have tripled the results of my previous agencies and what I have…

Reader, Today’s 321 is partly inspired by a fantastic interview with Tim Grahl on The Write Anyway Podcast hosted by Sue Campbell. 3 Secrets: 1. How to network with authors more famous than you Successful people want to see other hard-working people succeed. If you can show someone how hungry you are by actually implementing a piece of advice they have, they are more likely to be invested in your journey. After all, it’s their advice on the line. Step 1: Ask whoever you want to be friends…

Reader, andddddd we’re back! How can I serve you this year? What do you want more of? Let me know 🙂 before we get to the first 321 of 2026…. horseback riding at Petra over Christmas with my childhood best friend Colleen okay, okay, now back to book marketing… 3 Secrets: 1. The Lean Startup’s Viral Engine of Growth but make it books… In the Lean Startup by Eric Ries, the Viral Engine of Growth is when your product grows because users bring in more users automatically. You’ve achieved…

Reader, happy to be back home with the family in Virginia for the holidays 🙂 *right before baby Elouise had a blowout all over my mom’s new couch* Wishing you all a happy and healthy holiday season 🙂 3 Secrets: 1. Releasing a new book in 2026? Getting everyone in your launch team to leave their review on launch day is like herding cats. Anyone who has released a book before knows that launch day has enough going on. So instead of trying to do it all on launch day… Create a Google Form or…

Reader, there’s this guy I’ve been learning from for years now. His name…Ed Rush if you clicked on his name above, you may have noticed that his book, The 21 Day Miracle, has almost 1,500 Amazon ratings his most recent book, God Talks, is currently selling 20-30 copies a day based on what I just told you, you might be surprised to hear that Ed failed kindergarten! you might also be surprised to now hear that Ed ended up becoming one of the top fighter pilots in the world, graduating from…

Reader, The San Diego Library hosts weekly swing dancing lessons. A friend suggested we go try it out. After breaking my brain trying to understand the 6-count footwork, I left the room and went exploring… andddd stumbled upon The Harvey Rare Book Room, which I didn’t even know existed… Amazing! A genuine excuse I could give my dance partner not to keep dancing. Obviously I HAD to explore it! who knew we had the world’s smallest book here in the San Diego Library! and so I present to you…