About Us
Shelf Life (formerly Advanced Amazon Ads) is a book marketing company that was founded in 2019 by Alex Strathdee.
We started as a one-man operation helping authors optimize their Amazon ads.
Today, we are a full-service book marketing partner for fiction and nonfiction authors.
By the Numbers
$10M+ in author ad spend managed
1,000,000+ books sold for our clients
6+ years of Amazon Ads expertise
Hundreds of authors served
What We Do
Primarily, we work with authors to optimize their Amazon ads, but we’ve since expanded to help authors market their books across Meta Ads, Premium Book Launches, and Event Seeding.
Our goal is to give authors cost-effective strategies that actually get books in the hands of real people.