Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

BTB122: Catherine Duncan’s Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo Clinic

In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable

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BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it’s

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BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips

In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance

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BTB114: Master of Change | Brad Stulberg

We’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stulberg’s book Master of Change. Brad is a professor at the University of Michigan, co-founder of The Growth Equation (a platform helping high performers achieve sustainable excellence and success), and

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