Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

BTB137 | Book Series Episode 13: Ratings and Reviews

Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews. We dive

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BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy

Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller. Some authors build launch plans. Others just start handing out books. In

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BTB135 | Book Series Episode 11: Podcast Guesting

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get

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BTB134 | Book Series Episode 10: Organic Social Media

We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case

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BTB133 | Book Series Episode 9: Additional Pay-to-Play Strategies

Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller,  where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid

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BTB132 | Book Series Episode 8: Meta Ads

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29—your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing—when used strategically. This episode distills insights from

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BTB131 | Book Series Episode 7: Amazon and Amazon Ads

Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually

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BTB130 | Book Series Episode 6: FREE Reader Seeding

Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free?  In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This

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BTB129 | Book Series Episode 5: Email Lists for Authors

In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you’re launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy. This is Chapter 25

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BTB127 | Podcast Series Episode 3: Building your marketing team

In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international

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