Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

BTB145: Inner Excellence | Jim Murphy

Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all

Listen Now

BTB143: The Guide to Going Viral | Brendan Kane

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained

Listen Now

BTB142 | Book Series Episode 18: Creating an Executable Strategy

Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you’ve made it this far, you’re not just dreaming about sharing your book with the world—you’re committed to doing it right. This final chapter

Listen Now

BTB141 | Book Series Episode 17: PR and Making Lists

We’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attention in the publishing world: traditional PR and what it really means to make a bestseller list. As we near the end of this audiobook

Listen Now

BTB140 | Book Series Episode 16: Your Launch Team

We’re back with episode 16 of our 18-part series, where we’re putting the entire book Before the Bestseller up on our podcast for you to listen to. We’re just a couple of episodes away from the final chapter, and we hope you’ve been making great progress since you first started listening. In

Listen Now

BTB139 | Book Series Episode 15: Gatekeepers

Today we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s reach: gatekeepers. These are the people your readers already trust—think podcasters, bloggers, authors, and professionals—and earning their support can take your book much further than

Listen Now

BTB137 | Book Series Episode 13: Ratings and Reviews

Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews. We dive

Listen Now

BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy

Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller. Some authors build launch plans. Others just start handing out books. In

Listen Now

BTB135 | Book Series Episode 11: Podcast Guesting

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get

Listen Now

BTB134 | Book Series Episode 10: Organic Social Media

We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case

Listen Now