Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

Before the Bestseller podcast cover art New episodes weekly Alex StrathdeeHosted byAlex Strathdee 200+ episodes

From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection | Before the Bestseller 179

Marshall Karp, #1 New York Times bestselling author, TV and screenwriter, documentarian, and playwright, returns to Before the Bestseller alongside Danny Corcoran, a former NYPD detective whose 24 years on the job now inform the realism behind Karp’s fiction. Working with James Patterson, Karp cocreated and cowrote the NYPD Red series before continuing it on his

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Inside the Mind of Marshall Karp: Crafting Crime, Humor, and Heart from NYPD Red to Don’t Tell Me How to Die | Before the Bestseller 178

Today’s guest is someone whose career spans advertising, Hollywood, and bestselling fiction. Marshall Karp is a #1 New York Times bestselling author known for his work on the NYPD Red series with James Patterson, along with his own novels including Don’t Tell Me How to Die and the Lomax and Biggs Mysteries. Before writing novels, he built a successful career

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100,000+ Copies Sold — Nonfiction Book Marketing, Author Platform & Promotion Strategies with Naomi Oreskes | Before the Bestseller 177

This week, we’re back with Naomi Oreskes, a scientific historian and Harvard professor, and co-author of Merchants of Doubt and The Big Myth, to talk about what it really takes to turn rigorous academic research into a book that reaches hundreds of thousands of readers. With a background that spans geology, climate science, and

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Sierra Melcher, CEO of Red Thread Books, on Goal-Driven Book Marketing, Conference Strategy, Book Seeding, Goodreads Giveaways, Reviews, and Long-Term Momentum | Before the Bestseller 175

Today we welcome back Sierra Melcher, a publishing strategist and CEO of Red Thread Books, where she works closely with nonfiction authors to turn their ideas into clear, strategic books that support real business goals. Through her work with a wide range of authors, from niche consultants to experienced professionals, she has

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Nir Eyal on Marketing Beyond Belief: Email Lists, Newsletter Growth, Social Media and What Actually Converts Readers | Before the Bestseller 173

Nir Eyal is back on Before the Bestseller, the bestselling author behind Hooked, Indistractable, and his newest book Beyond Belief. Known for his work on behavioral design and habit forming technology, Nir has spent years studying how habits, attention, and human psychology influence the way people interact with products and ideas. His books have sold

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Nir Eyal (Hooked, Indistractable) on His New Book Beyond Belief: The Psychology of Beliefs, Motivation, and Behavior Change | Before the Bestseller 172

About Nir Eyal Nir Eyal is a globally recognized authority on behavior change and human potential. His books, Hooked and Indistractable, have sold over a million copies and translated into more than thirty languages. His work on behavior design has influenced teams and organizations worldwide. Nir also taught at the Stanford Graduate School

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2M+ Copies Sold: Michael Bungay Stanier on The Coaching Habit, Hybrid Publishing, and Building a Business Beyond Book Sales | Before the Bestseller 169

We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps organizations build practical coaching skills rooted in curiosity, serving clients such as Microsoft, Salesforce, and TELUS. He has written eight

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