podcast Archives - Page 3 of 20

Nir Eyal (Hooked, Indistractable) on His New Book Beyond Belief: The Psychology of Beliefs, Motivation, and Behavior Change | Before the Bestseller 172

March 9, 2026

About Nir Eyal Nir Eyal is a globally recognized authority on behavior change and human potential. His books, Hooked and Indistractable, have sold over a million copies and translated into more than thirty languages. His work on behavior design has influenced teams and organizations worldwide. Nir also taught at the Stanford Graduate School

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30,000 Copies Sold and 4,000+ Reviews: Patrick Taylor on Grassroots Hustle, Amazon Ads, and Reader Loyalty | Before the Bestseller 171

March 2, 2026

We’re back with Patrick Taylor, also known as the Texas Yeti, adventurer and author of a five book series that includes Lost on Purpose and its bestselling prequel in solo and adventure travel categories. To date, he has sold more than 30,000 books and earned over 4,000 ratings, building a loyal readership

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Patrick Taylor on Lost on Purpose, Reinvention, and Solo Winter Trekking the Lewis and Clark Trail | Before the Bestseller 170

February 23, 2026

Our guest for today is Patrick Taylor, known to many readers as the Texas Yeti. A former technology executive who built and sold a successful hardware company and later served as president of Intel’s board of advisors, Patrick reinvented himself in his late fifties as an adventurer and author. His memoir Lost

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2M+ Copies Sold: Michael Bungay Stanier on The Coaching Habit, Hybrid Publishing, and Building a Business Beyond Book Sales | Before the Bestseller 169

February 16, 2026

We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps organizations build practical coaching skills rooted in curiosity, serving clients such as Microsoft, Salesforce, and TELUS. He has written eight

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Michael Bungay Stanier, Author of The Coaching Habit, on Coaching, Leadership, and Better Conversations | Before the Bestseller 168

February 9, 2026

Welcome back to Before the Bestseller. It’s 2026, and we’re starting the year with a rockstar author and one of the most influential voices in modern leadership and coaching, Michael Bungay Stanier. Michael is the author of The Coaching Habit, a global bestseller with over a million copies sold, along with Do More Great

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Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host | Before the Bestseller 167

December 15, 2025

We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of The Art of SEO, the

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The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory | Before the Bestseller 166

December 8, 2025

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel,

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Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots | Before the Bestseller 165

December 1, 2025

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences

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Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors | Before the Bestseller 164

November 24, 2025

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by Bad Bosses, Surrounded by

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41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies | Before the Bestseller 163

November 17, 2025

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has

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Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso | Before the Bestseller 162

November 10, 2025

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to

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Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel | Before the Bestseller 161

November 3, 2025

We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her work has illuminated the human stories behind some of history’s greatest scientific discoveries, earning her international acclaim and a devoted readership that spans generations. In this episode,

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Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

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