Apply Now
Back to all posts

Nir Eyal (Hooked, Indistractable) on His New Book Beyond Belief: The Psychology of Beliefs, Motivation, and Behavior Change | Before the Bestseller 172

About Nir Eyal

Nir Eyal is a globally recognized authority on behavior change and human potential. His books, Hooked and Indistractable, have sold over a million copies and translated into more than thirty languages. His work on behavior design has influenced teams and organizations worldwide. Nir also taught at the Stanford Graduate School of Business.

In this episode of Before the Bestseller, Nir returns to discuss his latest book, Beyond Belief.

What You’ll Learn

Nir and I explore the question: why do people understand advice but still struggle to act on it?

We cover:

  • The moment that sparked Beyond Belief
  • The motivation triangle and how it shapes behavior
  • The difference between facts, faith, and beliefs
  • Why beliefs work better as tools than truths
  • The rat experiment that changed Nir’s thinking on persistence
  • How limiting beliefs quietly hold us back
  • The role expectations play in our experiences as customers and readers
  • Surprising psychological benefits of practices like prayer

We also talk about how beliefs influence relationships, perception, decision-making, and the way we interpret everyday situations.

Why Listen

Sometimes the most important shift is not learning something new. It is realizing the story you have been telling yourself might not be the only one available.

Tune in to hear how Nir thinks about belief, persistence, and the hidden assumptions that quietly shape our decisions.

Grab your copy of Beyond Belief here: https://a.co/d/00HkuNro

Download the 30-Day Belief Transformation Journal here: https://www.nirandfar.com

—

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.:www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me atAlex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

3 secrets, 2 links, 1 book

June 10, 2026

Reader, Last week, we had Eric Ries of The Lean Startup (2,000,000+ copies sold), on Before The Bestseller. He thinks of book marketing like a startup. 3 Secrets1. Kickstarter can benefit you in more ways than one. Eric’s kickstarter was record breaking. That was over a decade ago. Is kickstarter dead? This author doesn’t think so. If your book is a movement and you have a strong network, Kickstarter is the way to go. Interview with Jayson Gaignard out in September but here are a few notes to…

LISTEN NOW

3 secrets, 2 links, 1 book

June 3, 2026

Reader, The Strathdee cheering squad watching my dad win Gold at the Maryland Pickleball Senior Olympics this weekend. Dad, me, mom, sister and my new niece Eloise 🙂 3 Secrets1. Get mentioned in other people’s books A sneaky way to get a trusted source to recommend your book. What better way to convince a reader your book is worth it than a recommendation from an author they already trust? In fact this is the #1 way I build my bookshelf. This takes time, someone has to read your book, then…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.