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Reader,
3 Secrets Everyone and their mom is now a “bestselling author.” Not everyone has award-type accolades for their book There are more than 10,000 quality book awards given to English-language books every year. More than 2,000 of those awards don’t care when your book was published. So that book you launched five—or even twenty—years ago? It may still have a shot. I’ll be attending the free masterclass Book Award Mastery is hosting on September 10 at 2 PM CT called Today’s New Essentials of Book Awards Pursuits. [Register here] to attend live or get the replay (I’m not compensated to share this resource). Keep in mind the award alone might not directly bring you readers, but it is another line on your “book resume” that will help to open doors for you. 2. A paid and organic Amazon play Promote your competitor’s book. Yes, you heard that right. If you want your book page to get lots of impressions from people browsing your competitors books, you can let Amazon know that you have an overlapping audience by getting your readers to buy their book (credit to Bill Harrison who told me this and gives the credit to Bond Halbert). Recommend it in your owned channels (social media, newsletter, etc.) and as a recommended book on your author profile page (author.amazon.com). Then, run paid ads against their book to further the data relationship. 3. Easier to audit your time than ever Use AI + G-Cal time blocking to figure out where your time goes each week. For example: My Time Buckets
Throughout your day, just pop a block on your Google calendar to note what bucket that time belongs to. Do this for a month and you’ve just gathered some insanely useful data in identifying the difference between how you want to be spending your time vs. how you’re actually spending it. Then prompt your AI of choice with this: I color code my g-cal to know what type of activities I spend my time on. Are you able to look at my Google Calendar and count them up? Count hours per week along with the % and provide a summary in the chat. My results:
Along with the numbers, it then pointed out a few useful insights.
Yes, my example errs more on the business-running side but as an author you can use this method to figure out how much you’re spending on creating vs. marketing and beyond. 2 Links
1 Book Warren Buffett credited lifelong best friend and business partner Charlie Munger as one of the secrets behind the success of Berkshire Hathaway. Peter Kaufman compiled many of Charlie’s speeches and recorded philosophies into Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger. A few of my key takeaways 1 star = I do not recommend
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