3 secrets
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Reader, Last week, we had Eric Ries of The Lean Startup (2,000,000+ copies sold), on Before The Bestseller. He thinks of book marketing like a startup. 3 Secrets1. Kickstarter can benefit you in more ways than one. Eric’s kickstarter was record breaking. That was over a decade ago. Is kickstarter dead? This author doesn’t think so. If your book is a movement and you have a strong network, Kickstarter is the way to go. Interview with Jayson Gaignard out in September but here are a few notes to…

Reader, The Strathdee cheering squad watching my dad win Gold at the Maryland Pickleball Senior Olympics this weekend. Dad, me, mom, sister and my new niece Eloise 🙂 3 Secrets1. Get mentioned in other people’s books A sneaky way to get a trusted source to recommend your book. What better way to convince a reader your book is worth it than a recommendation from an author they already trust? In fact this is the #1 way I build my bookshelf. This takes time, someone has to read your book, then…

Reader, Thank you for the awesome discussions that came from last week’s newsletter. I want to highlight 2, one on each side of the fence. If you want to catch up on last week’s monologue on how books are now video games you can do so here. Jeremey Madsen is the Operations Manager for BK publishers: My thoughts on your opening question: Responses from an AI chatbot are very different from those of an interactive video game Authors could try making their own custom chatbot, trained on their…

Reader, Today, a question for you: We’ve already begun to see the sales of some books drop off as a result of how people learn about a topic. Prescriptive how-to is losing traction as people can instead get customized instructions on how to do anything (based on our own sales data for how-to books). Why buy a book on composting IF your AI-of-choice can simply walk you through applying knowledge to YOUR specific situation? On the other hand, maybe there’s an opportunity for authors in the…

Reader, Tell everyone about your book and your vision for it! Dr. Shefali, author of The Conscious Parent, constantly told people that Oprah needed to hear about her book. Eventually, someone she spoke to had a connection, leading to a Super Soul Sunday appearance. Consistently sharing your vision creates unexpected opportunities through extended networks. 3 Secrets1. Focus on word-of-mouth marketing by creating transformative content readers feel compelled to share Books that genuinely solve…

Reader, We fear what we do not know. And for those of us with OCD (the uncertainty disease), the fear is more like terror 🙂 No one knows the future… but here’s my attempt at simply explaining a few of the potential paths we take from here based on the “AI camp” you’re in. Knowledge = power, and those who understand the paths from here (and are willing to change) will have a much higher chance of thriving in this new “scary” AI world. Again, I’m a bogan (look it up) from a sugar-cane farm…

Reader, BUT I’m not 🙂 Anyone else optimistically terrified about where this is all heading? 3 Secrets1. Your podcast just became extremely valuable to you To date, we’ve released 180 episodes of Before The Bestseller. That’s 180 treasure troves of data. All those podcasts transcribed (cost us around $60). “What are the most common ways authors see success?” “Pull every little method or tip related to getting on big podcasts into a PDF” Before, I had to personally take notes during each…

Reader, What enters my mind when authors as me if they should run ads on LinkedIn for their book…. You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. 3 Secrets1. The real enemy Why do most books launching on Amazon sell a few hundred copies over the first few days and then never sell another copy again? Why don’t most podcasts make it more than six months? Why do most website blogs start strong with a blog a week for ten weeks and then…

Reader, If you’re in need of a good laugh, check out this misguided book covers: Thank you to Ed Rush for sharing today’s laugh. You can check out his books here. Okay, now back to 3 takeaways: 3 Secrets1. Starting with zero budget Depending on how long you’ve been a reader, you may have heard me tell the story of 8-million-copies-sold The Cafe on the Edge of the World. well…. I found out last week I’ve been telling the story all wrong! up until now, I though he personally foot the bill to…

Reader, I am giddy with excitement to nerd out with fellow dreamer-doers this Thursday. Specifically, I’ll be covering:- An absolutely bizarre way top authors think about the first few months of book sales (it goes against basic logic)- 45 specific marketing techniques to get your book in front of real people (with examples)- A mental ‘switch’ every author must flip off in their mind BEFORE they market- 5 steps to go from a scattered and stressful launch to smooth and effective (how to create…

Reader, Next week, I’ll be co-hosting a live book marketing session (How to Sell More Books Masterclass with Alex Wieckowski) where we’ll break down what’s actually working right now (and what’s a waste of time). Date: April 9th, 2026, Time: 12pm – 1:30pm ESTIf you’d like to attend, you can get your ticket here. Tickets are $100 (the price of a dinner for two, except instead of overcooked steak, you’ll learn things that WILL change your life). I don’t control the event pricing, but I know…

Reader, Today, we’ll continue with takeaways from a recent book launch we had the opportunity to quarterback.A quick refresher on the launch:We partnered with neurofeedback expert Michael Cohen to launch The Mind Rewired, using a cost-efficient, multi-channel strategy tailored to his existing platform and $8.2K budget. By focusing on reader seeding, ads, and owned audiences, we set a goal of 650 copies in 3 months, but surpassed it in just 30 days, seeding 699 copies while spending only about…