“Hi Alex! I don’t know how you do it but you ALWAYS provide such helpful insights for us authors, thank you 
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Currently in Singapore! Anyone based in Singapore? Got interviewed by marketing legend Allan Dib about the current state of paid ads for books, the framework for properly marketing a book, and how I’m a fake Australian. Listen here. 3 Secrets 1. Cameron Herold on Self Publishing School podcast talks about how
3 Secrets 1. There’s more to editorial reviews than meets the eyes. Yes, it feels good to get fancy-pants people to say something nice about your book. You can be more strategic with these by figuring out who has the same audience as you and focusing your efforts on getting
Andddddddddddd we’re back. A very happy new year to you and your loved ones 🙂 We’re excited to be welcoming Joseph Nguyen, author of NYT Bestseller Don’t Believe Everything You Think (currently #17 on the Amazon Charts), to our company board of advisors. Joseph has been an invaluable resource as we work
LOL Okay, back to book marketing… An Amazon review is when someone who not just clicks 1-5 stars but also writes something about your book to be added along with a 1-5 star rating. Someone does not need to write a review; they can just click 1-5 stars which will
Getting Lucky “I am a great believer in luck. The harder I work, the more of it I seem to have” -Coleman Cox Dr. Shefali released her first book The Conscious Parent in 2010, and it didn’t sell for years. She was passionate about her message and constantly told people
On way way to Virginia the girlfriend to meet my parents – wish me luck! 3 Secrets 1. This is the first year Amazon Ads will be automatically showing up on the Goodreads platform! Our very own Steve Sarner (former Goodreads exec) mentioned to our team last week how insane
3 Secrets 1. For the second time in two weeks I interviewed authors who’ve driven hundreds, if not thousands of book sales from a LinkedIn following. Both said the same thing: Every post you do on LinkedIn should be teaching something. Both authors sit down to post and think to
3 Secrets 1. Mom’s purchase doesn’t help! Why did Rob Fitzpatrick only need to seed 1,000 copies of The Mom Test or Write Useful books? Because his 1,000 were purely people who’s problem he was solving for. I think of promoting your book to your college friends, or getting your friends to buy it like
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