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*currently somewhere over the Pacific Ocean* 1. What sales will look like that first year: Books that sell well forever look like a compound interest chart for the first few years. Before they get their though, most authors will actually see sales decline after they’ve exhausted all of their initial marketing. We all have this notion that our book will either make it or break it in the first year of being on the market. The truth is…the goal that first year is to just seed copies in the hands of ideal readers. Then…if you’ve written the right book, word of mouth is how authors really become successful. Approach your book marketing this way. Some experts say you need 1000 copies in the wild – others say 20,000. The point is, decide on a number. A number (1000+) of copies you are dedicated to getting into the hands of ideal readers before you’re going to stop with your book marketing efforts. 2. Speed up the compound interest: How do you turn a reader into a marketing powerhouse? How do you achieve the coveted word of mouth virility? Can it be something you plan? Hal Elrod claims to have done this with Miracle Morning. He says you should incorporate the change of a daily habit in your reader. If your book gets a reader to do something differently every day, they will be much more likely to talk about it. For example: Meditating for 15-min a day or reciting a mantra before bed. Maybe it’s snapping a hair tie on your wrist every-time you feel the need to buy something on Amazon. 3. Micro-chapters: I’ve mentioned all the genius things Hayden Crabtree did right with his 1000+ review book, Skip The Flip. Well, a couple weeks ago I actually read it cover to cover and learned about yet ANOTHER thing Hayden did to ensure its success. Hayden made the book extremely readable by breaking it up into 62 mini chapters. The book is only 236 pages so if you do the math that’s 3.8 pages per chapter. How can you not keep going when you feel like a boss finishing chapters left and right? When you create a situation in which someone finishes a book in record time, they assume they must have liked it! Consider the micro-chapter. 2 Links
1 Quote “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.” with love and sincere appreciation,
Alex |
