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I tried writing a nonfiction book about impostor syndrome… …but I wasn’t qualified 3 Secrets 1. A pricing idea: When it comes to book pricing over the long run, your strategy should include where your traffic is coming from. If you’re actively marketing your book on podcasts, blogs, etc., you can expect these buyers to be less price sensitive as they have a connection to you. If a lot of your traffic is coming from Amazon Ads, your readers will be MUCH more price sensitive. In fact, if a book sells for $9.99 and another for $1.99 and they both sell the same, Amazon will promote the $9.99 book more because they have more to gain. Keep this in mind if you’re driving substantial traffic to your book on Amazon, you may be able to price it higher than you think and on the other hand your low price COULD be hurting you. Everything is worth testing. 2. Don’t tell your friends to buy your book: If your friends buy your non-fiction book and they’re fiction readers, they’ll confuse the heck out of the Amazon algorithms. Your first 100 (and even 1,000) readers on Amazon should be your ideal readers. It’s the best shot you have at making sure Amazon shows your book to the right people. Who’s leaving reviews matters even more. 3. TELL STORIES!: Stories to teach. In school we learn by repetition. Memorizing a set of flashcards to learn new words and their definitions. Having someone quiz us over and over about world history. Using a diagram to cover and uncover various parts of the picture to recall the name of the thing. But for those of us who aren’t in some form of school, when was the last time we learned something this way? Think about a recent memory of yours. Was is something dull and mundane? Or was there something juicy or interesting about what was going on? Simply telling someone about a piece of information won’t help them talk about it because they likely won’t remember it. Instead talk and teach in stories. I often tell a story about how the author of Rich Dad Poor Dad sold their book in a carwash. People remember that far more often than when I tell them to sell their book in an uncommon place. 2 Links (or 12) 1 Quote “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” with love and sincere appreciation,
Alex |
