Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller.
Some authors build launch plans. Others just start handing out books. In this episode, we look at two very different approaches that helped nonfiction authors gain serious traction without relying on ads, algorithms, or a massive platform.
You’ll hear stories from authors who gave away thousands of copies by hand and others who landed bulk buys from corporate teams. We explore what made these strategies work, how they were executed, and what today’s authors can learn from them. This episode offers a fresh look at direct, intentional outreach, and how the right kind of effort can still go a long way.
If you’re thinking about how to position your book in the real world and want ideas beyond the usual digital tactics. This episode offers a few surprising moves that just might fit your strategy.