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Reader, What enters my mind when authors as me if they should run ads on LinkedIn for their book….
You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. 3 Secrets Why do most books launching on Amazon sell a few hundred copies over the first few days and then never sell another copy again? Why don’t most podcasts make it more than six months? Why do most website blogs start strong with a blog a week for ten weeks and then silence? Here’s how it usually works: 1. We dedicate ourselves to what we know we need to be doing (like launching a book). 2. During that first week, we’re motivated and dedicated to seeing this thing through. But then we get busy, skip a week of posting on our chosen social media platform, and never get back to it. 3. We frustrate ourselves with projects we knew had a chance, but didn’t properly execute – and therefore didn’t achieve the result we wanted. We try to make up for it by putting ourselves into a new project which won’t receive our full attention either. The real enemy is focusing on the work itself – instead of building the system that’s going to get it done with or without you, so it actually builds an audience, builds relationships, and reaches its full potential. 2. Get someone to sponsor your books at an event. Cameron Herold of The Second in Command knew the founder of an executive recruiting firm, and, knowing their audience was people in the COO role at various companies, asked if they wanted to pay $5K to get a sticker and phone number on each book being given out. This way, Cameron was able to get a sponsor to pay for the books. 3. Accidental list building In 2022 Daniel Pink wrote a book around regret. He had 16,000+ people fill out his survey on regret as research for the book. He included responses throughout the book. Although seemingly just collecting responses for the survey, he was also building an email list to promote the book once it went live. He DID NOT intend for it to work this way but it did. He paid survey company Qualtrics to run the survey for him. 2 Links
1 Quote “Creativity is intelligence having fun.”
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