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Reader, BUT I’m not 🙂 Anyone else optimistically terrified about where this is all heading? 3 Secrets To date, we’ve released 180 episodes of Before The Bestseller. That’s 180 treasure troves of data. All those podcasts transcribed (cost us around $60). “What are the most common ways authors see success?” “Pull every little method or tip related to getting on big podcasts into a PDF” Before, I had to personally take notes during each episode in order to create takeaways. If our work at ShelfLife is to become the best marketing tool for authors EVER, then our podcast just became a searchable database for book marketing AS taught by the top authors in the world. See my point? When I realized this I ran (or at least the virtual version of running) to un-publish ALL of our episodes. BUT that would go against our mission to empower authors whether they pay us or not… Point being: What did YOUR podcast just become? ​ 2. For example… Give me every actionable tip ever shared about getting on podcasts Target podcasts where the host and audience match your ideal reader Leave reviews before pitching—and mention it in outreach Ask every host for 2 intro referrals after your interview Use short personalized video pitches to boost response rates Stack interviews so multiple go live weekly post-launch Use a VA to handle research and outreach Personalize every pitch with specific episode references Pitch ~20 podcasts per week consistently Build your audience before pitching top-tier shows Prioritize quality shows over low-reach podcasts Start pitching 1–6 months before launch Use guesting to create content + relationships simultaneously Track which podcasts actually drive sales Continue guesting long after launch (long tail strategy) Use platforms like Podmatch to get booked faster Get blurbs from past guests of your target shows Provide value first—don’t hard sell your book Record interviews to repurpose content everywhere Always plug a simple lead magnet URL Ensure your book link is in show notes Match your pitch to the show’s format and style Use email tracking to optimize outreach Expand into adjacent niches with creative angles Follow up via LinkedIn if email gets ignored ​ 3. “Okay now use all the tips in the doc I shared to create a 6-month book marketing timeline” Technically there’s nothing stopping you from doing this with any podcast you listen to…for your own use anyway. You could actually download all of our podcast episodes…throw them into an AI transcription tool and use all that data to then create a book marketing plan tailored to your needs. You could do this with any topic AND any podcast you listen to. Podcast audience too small to get big named guests? You could even attract guests to your show simply by offering to turn their interview into a database for their own thoughts about a given topic. Additionally, chatGPT’s new text to image generator just dropped… chatGPT:
Again…anyone else optimistically terrified about where this is all heading? 2 Links
1 Quote “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
Alex P.S. Know someone who needs help marketing their book? We offer a $500 referral bonus 🙂 |