: 3 secrets, 2 links, 1 quote

Why did the Australian novel get rejected by the publisher?
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Because every time there was conflict, the characters just said “No worries” and cracked a beer.

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3 Secrets

1. Event Seeding S&H: Take a look at my last newsletter for messaging to events. We’ve had 1,600 copies of BTB requested by 3 events so far as a result of this seeding method. As for S&H you can have this all done by using the “order author copies” feature found on your KDP bookshelf. *FOR SELF PUBLISHED/HYBRID PUBLISHED AUTHORS* If you’re traditionally published than you’ll want to figure out your author copy price and the publisher should be willing to ship cases of books direct to the event for you.

2. Organization seeding: We recently tried a new approach to getting books in the hands of ideal readers for one of our clients…filling out website contact forms for various companies offering them free books for their teams. We were able to get Barstool Sports to request 10 copies of their book for an internal bookclub.

3. The Wheel of Fortune Method: Did you know Pat Sajak and Vanna White each made around $10 million per year from about four days of work each month? Sounds lovely! Ten million dollars in four days each month means they made over $200,000 per workday. They consistently hosted the show from 1981 until 2023—42 years! They recorded over four days each month, so the production team didn’t have to re-create the studio for each episode. It also allowed them to go on vacation since all the month’s shows were recorded in four days. What does this mean for you? Batch your marketing content production. Don’t rely on getting your daily post done each day. Create your posts for the whole month during the first week. Record a year’s worth of podcast episodes in two weeks and find a way to record two different episodes with each guest. (For Before The Bestseller podcast, we spend an hour with each author. For the first 30 minutes, we record the first episode about the topic of their book. Then, we spend the last 30 minutes interviewing them about how they marketed it, which gives us two episodes for every interview.)

2 Links

1. I’m releasing the entire audiobook for Before The Bestseller in 2 episodes per week over the next 9 weeks. Listen along here. Topics covered so far:
   ​What you need to know before spending an hour or dollar on marketing your book​
   ​Make marketing your book much easier​
   ​Building your marketing team​
   ​Your Author Twin and Time Hacks​
   ​Email Lists for Authors​
   ​FREE Reader Seeding​
   ​Amazon and Amazon Ads​
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2. Want all these newsletters in one place? Go to https://getshelflife.com/category/newsletter/ to access all previous 3-2-1’s

1 Quote

“Creativity is knowing how to hide your sources”
— C.E.M. Joad

with love and sincere appreciation,

Alex
​BeforeTheBestseller | ShelfLife​
​alex@getshelflife.com