LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan

In this episode

We unpack the dynamics behind content performance on LinkedIn in 2025, exploring why low engagement doesn’t always mean low impact. Chris shares insights into how silent lurkers might actually be your best leads and offers strategies to capture their attention.

We also dive into when LinkedIn ads make sense for authors, and discuss how AI’s rise in content creation could impact authenticity and human connection online. If you’re an author, entrepreneur, or creator looking to level up your digital presence, this episode is packed with actionable takeaways you won’t want to miss.

You can follow Chris on these platforms:

Schedule a consultation with Chris here:

Check out free content and more of Chris Jordan through this link:

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

June 24, 2026

Today, we’re joined by Karen Anderson, a strategic book advisor, Associate Publisher at Morgan James Publishing, and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters:

LISTEN NOW

3 secrets, 2 links, 1 book

June 24, 2026

Reader, Any other serious Catan players out there? A quick shot of how I spent my Saturday with my good friends Kate and Jonathan. 3 Secrets1. Let’s get real about Editorial Reviews For those that are newer to the publishing world, here’s a secret (is it really a secret?): most editorial reviews are written by the author of the book being reviewed. We don’t have to pretend that’s not what’s happening. An author reaches out to a notable friend or colleague and asks for a review. The bigger the…

LISTEN NOW

3 secrets, 2 links, 1 book

June 17, 2026

Reader, “Did you know your book is a favorite in the Marine Corps?” Steven Pressfield had no idea until a friend told him. How did he do it? Steven says it was luck. I say it was the 27 years he spent writing and perfecting his craft before his first hit, The Legend of Bagger Vance, was discovered. Steven gives us a lot of marketing tips, but after our interview it became VERY clear that Steven spent so much time becoming a great writer that it’s really his books that sell themselves. 3…

LISTEN NOW

LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan | Before the Bestseller 124

In this episode

Alex Strathdee

Recent PoDCASTS

Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

3 secrets, 2 links, 1 book

3 secrets, 2 links, 1 book

LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan | Before the Bestseller 124

In this episode

Alex Strathdee

Recent PoDCASTS

Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

3 secrets, 2 links, 1 book

3 secrets, 2 links, 1 book

Subscribe for a copy of Before the Bestseller and level up your book marketing today!