Behind the Scenes of Bestselling Books: Expertise from Michael Drew, Leading Book Marketer | Before the Bestseller 80


Today’s guest is Michael Drew, and I’ve invited him not only because he’s an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of ‘Secrets of a Millionaire Mind,’ and Marshall Goldsmith—authors who have sold millions and millions of copies of their books. The list continues with notable individuals like Roy Williams and authors that many of our listeners are familiar with. These authors, including Dr. Goldsmith and T. Harve, have achieved remarkable book sales, and Michael played a significant role in their successful promotion.

Michael is also recognized for his ability to assist authors in securing coveted spots on prestigious lists such as the New York Times, Wall Street Journal, and USA Today. He simultaneously enhances the authors’ businesses through essential marketing activities required for a book to attain such distinctions which is indeed intriguing, and our interview delves deeply into it. This is Michael’s first time on the show and much of our focus will be primarily on the theory of book marketing.

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Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

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