In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led by Michael Drew’s perceptive analysis of the criteria that propel books to the New York Times list.
Check out Michael Drew’s website here: https://promoteabook.com/
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BTB173: Nir Eyal on Marketing Beyond Belief: Email Lists, Newsletter Growth, Social Media and What Actually Converts Readers | Before the Bestseller 173
March 16, 2026
Nir Eyal is back on Before the Bestseller, the bestselling author behind Hooked, Indistractable, and his newest book Beyond Belief. Known for his work on behavioral design and habit forming technology, Nir has spent years