In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’
Make sure to follow our guest on these sites for more of their expert advice.
Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.
sneaky review idea & list of seeding events: 3 secrets, 2 links, 1 quote
February 11, 2026
Reader, I tried writing a book about procrastination… …but I’m waiting for the right time to launch it. 3 Secrets:1. What’s on your mind & what was useful here? Two essential questions to add to your daily team meetings. I thought this was a book marketing newsletter? I promise it is! Professional authors have teams. Don’t have one yet? Hire a virtual assistant on a platform like onlinejobs.ph just to start getting experience. Starting is the hardest part of growing a team, and most authors…