Dr. Michael Rucker’s Marketing Craft — Selling over 10,000 copies with journalist engagement and book publishing deals | Before the Bestseller 79


In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’


Make sure to follow our guest on these sites for more of their expert advice.
Website: 
https://michaelrucker.com
Twitter: 
https://twitter.com/performbetter
Facebook: 
https://www.facebook.com/mike.rucker.phd
Instagram: 
https://www.instagram.com/thewonderoffun
LinkedIn: 
https://www.linkedin.com/in/michaelrucker
Pinterest: 
https://www.pinterest.com/mikeruckerphd
Simon & Schuster: 
https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: 
https://funhabit.substack.com

You can also get his book 
here

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

3 secrets, 2 links, 1 book

Reader, Last week, we had Eric Ries of The Lean Startup (2,000,000+ copies sold), on Before The Bestseller. He thinks of book marketing like a startup. 3 Secrets1. Kickstarter can benefit you in more ways than one. Eric’s kickstarter was record breaking. That was over a decade ago. Is kickstarter dead? This author doesn’t think so. If your book is a movement and you have a strong network, Kickstarter is the way to go. Interview with Jayson Gaignard out in September but here are a few notes to…

LISTEN NOW

3 secrets, 2 links, 1 book

Reader, The Strathdee cheering squad watching my dad win Gold at the Maryland Pickleball Senior Olympics this weekend. Dad, me, mom, sister and my new niece Eloise 🙂 3 Secrets1. Get mentioned in other people’s books A sneaky way to get a trusted source to recommend your book. What better way to convince a reader your book is worth it than a recommendation from an author they already trust? In fact this is the #1 way I build my bookshelf. This takes time, someone has to read your book, then…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.