In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’
Make sure to follow our guest on these sites for more of their expert advice.
Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.
100,000+ Copies Sold — Nonfiction Book Marketing, Author Platform & Promotion Strategies with Naomi Oreskes | Before the Bestseller 177
April 14, 2026
This week, we’re back with Naomi Oreskes, a scientific historian and Harvard professor, and co-author of Merchants of Doubt and The Big Myth, to talk about what it really takes to turn rigorous academic