Dr. Michael Rucker’s Marketing Craft — Selling over 10,000 copies with journalist engagement and book publishing deals | Before the Bestseller 79


In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’


Make sure to follow our guest on these sites for more of their expert advice.
Website: 
https://michaelrucker.com
Twitter: 
https://twitter.com/performbetter
Facebook: 
https://www.facebook.com/mike.rucker.phd
Instagram: 
https://www.instagram.com/thewonderoffun
LinkedIn: 
https://www.linkedin.com/in/michaelrucker
Pinterest: 
https://www.pinterest.com/mikeruckerphd
Simon & Schuster: 
https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: 
https://funhabit.substack.com

You can also get his book 
here

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

tips to sell 3 million copies from Mark Wolynn (It Didn’t Start With You)

September 2026 My team says these need a format upgrade. Let me know what you think! This week on the pod, we had Mark Wolynn talking about how he sold 3 million copies of It Didn’t Start With You. He left us with so many book-marketing gems that it was hard to pick just 3… 3 | Book-marketing secrets 1. “I wrote the book as a manual for my students” “I lived and breathed and sat in the ditches with this material.” Time and time again, this is what I hear from top selling self-help…

LISTEN NOW

tips to sell 3 million copies from Mark Wolynn (It Didn’t Start With You)

September 2026 My team says these need a format upgrade. Let me know what you think! This week on the pod, we had Mark Wolynn talking about how he sold 3 million copies of It Didn’t Start With You. He left us with so many book-marketing gems that it was hard to pick just 3… 3 | Book-marketing secrets 1. “I wrote the book as a manual for my students” “I lived and breathed and sat in the ditches with this material.” Time and time again, this is what I hear from top selling self-help…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.