Tyler Wagner is the founder of Authors Unite where they’ve helped hundreds of authors become WSJ bestsellers.
After learning how to self publish back in the early days of Amazon publishing – he’s build an empire helping others do the same.
I wanted to know what it takes to become a WSJ bestselling author so I brought on Tyler to talk about their exact system for doing so.
He’s also a crazy cool entrepreneur going from 3K a month to 8-figures and so I wanted to talk to him about his entrepreneurial journey.
1.7 million books sold thanks to Mike’s formula
September 30, 2026
3 secrets, 2 links, 1 book Reader, Countless publishing industry insiders repeat some variation of this line: “It’s the author’s job to sell the first 10,000–20,000 copies, and it’s the book’s job to sell the next million.” The quicker your reader gets to the end of the book or takes something away, the quicker they’ll recommend it. How do you engineer that? That’s what today is about. 3 | Book marketing secrets 1. Mike Michalowicz’s formula for books that keep selling: SOI × DOI × EOI Most…