In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’
Make sure to follow our guest on these sites for more of their expert advice.
Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.
a HOT take on book pricing: 3 secrets, 2 links, 1 quote
February 18, 2026
Reader, We’ve been invited to a TikTok shop scaling event this Friday at 4pm PST by one of our partners, Acutrack. Our team will be in attendance as we get more requests every day on what an effective TikTok strategy looks like so this is a chance for our own learnings! If you’d like to attend for free as well just let me know by responding here and I’ll add you to the invite.3 Secrets:1. MY hot? take on book pricing After 6 years of watching hundreds of books priced based on the goals of…