In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boards to other types of organizations. AJ highlights key concepts from his book, setting specific, measurable goals that align with desired student outcomes, rather than vague objectives focused on adult inputs, and the concept of “guardrails” to guide decision-making. Whether you’re involved in education or any form of organization, AJ’s insights offer valuable strategies for improving effectiveness and achieving meaningful results.
a HOT take on book pricing: 3 secrets, 2 links, 1 quote
February 18, 2026
Reader, We’ve been invited to a TikTok shop scaling event this Friday at 4pm PST by one of our partners, Acutrack. Our team will be in attendance as we get more requests every day on what an effective TikTok strategy looks like so this is a chance for our own learnings! If you’d like to attend for free as well just let me know by responding here and I’ll add you to the invite.3 Secrets:1. MY hot? take on book pricing After 6 years of watching hundreds of books priced based on the goals of…