exact pitch that got me on the Duck Tape Marketing podcast: 3 secrets, 2 links, 1 quote

3 secrets, 2 links & 1 quote


3 Secrets

  1. A recently accepted pitch to use as an example:

    Takeaways? A very genuine connection to a recent episode. A pitch that ties into recent conversations the host is having. Talking about the value to his listeners. Finding other guests of his show that I’ve gotten reviews from and using those to show that 1. I took the time to research it and 2. I’m already validated by his peers. The results?

    You can get our entire podcast guesting strategy along with the best tools for book marketing today ​here​.
  2. A Launch team that actually leaves reviews: People are busy! One way I got my launch team to honor their commitment to the team was to follow up from the original email they sent to sign for the team when asking for a review after the book launched.

  3. Free Reader Seeding Works: Don’t write off sending your book to people for FREE that match your reader profile. Find them on LinkedIn and Instagram and ask them if they’d like a free copy! Here’s a message we got back after sending a free copy of a clients book. Again, most of book marketing is putting yourself in a position to get lucky.


2 Links

  1. We’re lucky to have a former Goodreads exec on our team. He’s joining Nicole Gebhardt, CEO of Niche Pressworks, for a free live session on Wednesday, March 19 at 1PM ET (TODAY @ 10am PT) to talk about two game-changing ways to market your book:

    🎙 How to get booked on podcasts to grow your audience and credibility
    📚 How to leverage Goodreads (the right way) to attract more readers

    Join them ​here​ for free TODAY: ​https://www.theauthorityadvantage.com/steve
  2. Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success. Listen ​Here​.

1 Quote

“You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.” – Dr. Seuss

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

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3 secrets, 2 links, 1 book

Reader,Just 3 secrets today 🙂 3 Secrets 1. Just make the ask already! A BIG thank you to world-renowned violinist and newsletter reader Anthea Kreston for sharing her story with me. After mentioning to me that she’d toured with Yo-Yo Ma, I asked her if it was worth asking him for a blurb. She wrote back that she wasn’t sure he’d go for it, but that she’d send him a galley and make the ask anyway. “I took your advice and reached out to Yo-Yo and he gave me a terrific quote for the cover!…

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