Before the Bestseller

Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to make sourdough baking

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry.

In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six

We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective,as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive

In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the

In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one’s instincts and making bold choices,

We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He’s even

In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store. This engaging short read explores her journey in mastering home preparedness and equipping herself for any situation, with strategies for maintaining readiness that are particularly compelling. As a mother and wife,

If you’re in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott. She’s also the writer behind Radical Respect. In this episode, we delve into the intricacies of all the major aspects such as her approach to writing her books, her

On this week’s episode, we welcome Ryan Estrada, an artist, author, and adventurer who co-wrote the Banned Book Club, a fascinating graphic novel detailing his wife’s experience in the 1980s of reading banned books in South Korea. We covered a lot of ground in our conversation: how to market your book

Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals