Before the Bestseller

In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book marketing strategies and the evolving landscape of selling books. Chris highlights the importance of understanding customer needs and adapting marketing approaches, particularly emphasizing the

In this episode We’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books. He’s invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into

We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re excited to welcome

Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to make sourdough baking

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry.

In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six

We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective,as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive

In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the

In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one’s instincts and making bold choices,

We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He’s even