Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt | Before the Bestseller 113

We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds. In this episode Ulrik

Listen Now

The Pricing Roadmap | Ulrik Lehrskov-Schmidt | Before the Bestseller 112

Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. With a strong

Listen Now

Nir Eyal on Self-Publishing, Email Lists, and Organic Growth: Building an Audience and Marketing Strategies for Authors | Before the Bestseller 111

In this episode, we’re back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as creating engaging content, gathering early

Listen Now

Hooked | Nir Eyal | Before the Bestseller 110

In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable. Hooked explores the psychology behind building habit-forming products, while Indistractable dives into the root

Listen Now

Growing 2 Million+ Followers: LinkedIn Content Creation and Marketing Strategies for Real Engagement with Award-winning AI and Automation Expert Pascal Bornet | Before the Bestseller 109

In this episode Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration, has sold over 4,000 copies within just six weeks of its release, with

Listen Now

What is a Successful Book Funnel and what does it look like with Smart Author Media founder Chris Benetti | Before the Bestseller 107

In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book marketing strategies and the evolving landscape of selling books. Chris highlights the importance of understanding customer needs and adapting marketing approaches, particularly emphasizing the

Listen Now

Before The Bestseller | Friday Sessions: From Gathering Amazon Reviews to Building Author Communities | Before the Bestseller 104

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re excited to welcome

Listen Now

Sourdough Success: Elaine Boddy’s Path from Food Blogger to Published Author—Mastering Sourdough, Navigating the Editing Process, and Authentic Community Engagement | Before the Bestseller 103

Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to make sourdough baking

Listen Now

From the Wall Street Journal Discontinuation to Success Magazine’s New Ecosystem, Sales Metrics, and Future Trends with Michael Drew—Author, Speaker, CEO, and Marketing and Promotion Expert | Before the Bestseller 102

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry.

Listen Now

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.