In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boards to other types of organizations. AJ highlights key concepts from his book, setting specific, measurable goals that align with desired student outcomes, rather than vague objectives focused on adult inputs, and the concept of “guardrails” to guide decision-making. Whether you’re involved in education or any form of organization, AJ’s insights offer valuable strategies for improving effectiveness and achieving meaningful results.
how readers will find your book a year from now: 3 secrets, 2 links, 1 quote
July 16, 2025
I take a photo of my bookshelf I upload that photo to chatGPT I ask chatGPT to tell me what I should read next Is your book on that list? That’s what today is about. BUT FIRST Freshly back from reporting for Uncle duties in Virginia 🫡 Secondly…my good friend Susan Friedmann of the one and only Book Marketing Mentors podcast is hosting Book Marketing Summer Camp. Use code SUMMER50 at checkout for the Basic Bunk level. ($50 OFF) An accountability partner is invaluable so let Susan be that for…
