In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boards to other types of organizations. AJ highlights key concepts from his book, setting specific, measurable goals that align with desired student outcomes, rather than vague objectives focused on adult inputs, and the concept of “guardrails” to guide decision-making. Whether you’re involved in education or any form of organization, AJ’s insights offer valuable strategies for improving effectiveness and achieving meaningful results.
BTB125 | Book Series Episode 1: What you need to know before spending an hour or dollar on marketing your book
Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! Over the next 18 episodes, you’ll get