The 12 Week Year | Michael Lennington | Before the Bestseller 87


Today, we’re thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book ‘The 12 Week Year.’  This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning. 

Whether you’re seeking to enhance your time management skills or looking to approach your projects with a more strategic mindset, this episode promises to be a treasure trove of knowledge and wisdom shared by Michael. 

Get ready for an enlightening journey in this episode, where we uncover the transformative principles of The 12 Week Year. Discover the immense power behind this approach as we delve into its proven strategies, drawn from the successes of countless businesses worldwide. Join us as we explore why traditional annual goals might be holding you back and how embracing 12-week cycles can revolutionize your planning and strategy. Tune in to learn why it’s time to ditch the old methods and embrace a more dynamic, effective approach to achieving your goals.

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

3 secrets, 2 links, 1 book

Reader, each year I might be lucky enough to have a top 10 life moment… this past week included at least 3 of the top 10 moments of my entire life. That’s because last week our Chief Marketing Scientist, Laura Russom, and I traveled to Franklin, TN to present about Amazon Ads to many of our lifelong heroes. The requirement to be in that room is to have sold over a million copies of your books. We’re pretty happy just to be at around 4,000 for Before The Bestseller. That said, we HAVE sold…

LISTEN NOW

3 secrets, 2 links, 1 book

Reader,Just 3 secrets today 🙂 3 Secrets 1. Just make the ask already! A BIG thank you to world-renowned violinist and newsletter reader Anthea Kreston for sharing her story with me. After mentioning to me that she’d toured with Yo-Yo Ma, I asked her if it was worth asking him for a blurb. She wrote back that she wasn’t sure he’d go for it, but that she’d send him a galley and make the ask anyway. “I took your advice and reached out to Yo-Yo and he gave me a terrific quote for the cover!…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.