Performance Driven Giving | David Hancock | Before the Bestseller 44

3 secrets, 2 links, 1 book

July 1, 2026

Reader, Today, we’re focusing on the relationship side of being an author. 3 Secrets 1. The Giving Hour The two biggest sales days for Before The Bestseller (so far) came from 2 book marketing influencers endorsing my book in their newsletters (Ricardo Fayet, and Dave Chesson). 300 sales in one day. $0 in ad spend, $0 admin fees paid, $0 in any type of payment to either of them… In fact I made money that day. Yes, no money was exchanged to make it happen… It was paid for with 5 years of…

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Karen Anderson: Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Before the Bestseller 187

June 29, 2026

We’re back for a second episode with Karen Anderson, a publishing strategist and direct response marketing expert who has worked across every major publishing model and co-author of the Wall

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Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

June 24, 2026

Today, we’re joined by Karen Anderson, a strategic book advisor, Associate Publisher at Morgan James Publishing, and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters:

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Performance Driven Giving | David Hancock | Before the Bestseller 44

Alex Strathdee

Recent PoDCASTS

3 secrets, 2 links, 1 book

Karen Anderson: Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Before the Bestseller 187

Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

Performance Driven Giving | David Hancock | Before the Bestseller 44

Alex Strathdee

Recent PoDCASTS

3 secrets, 2 links, 1 book

Karen Anderson: Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Before the Bestseller 187

Karen Anderson: Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher’s Brain, Reader Pain Points, and What Kills a Book | Before the Bestseller 186

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