Reader, Today, we’ll continue with takeaways from a recent book launch we had the opportunity to quarterback.A quick refresher on the launch:We partnered with neurofeedback expert Michael Cohen to launch The Mind Rewired, using a cost-efficient, multi-channel strategy tailored to his existing platform and $8.2K budget. By focusing on reader seeding, ads, and owned audiences, we set a goal of 650 copies in 3 months, but surpassed it in just 30 days, seeding 699 copies while spending only about…

Reader, As promised in last weeks newsletter, here’s a breakdown of a book launch we’re executing for Michael Cohen and The Mind Rewired. A HUGE thank you to Michael and his center director, Jessi Trifiletti, for being willing to open the door on their launch for your benefit. If you’re interested in discovering how people unlocked the brain’s natural ability to learn, adapt, and heal you can pick up your copy here. Background: Michael Cohen is one of the world’s foremost experts and…