In this episode, we bring David Hancock back on to talk about how he grew Morgan James Publishing into one of the most respected modern publishers today but re-inventing how publishing is done.
Since he’s worked with so many authors, you know I had to also ask him which books are selling right now, and how authors are able to best market their books for the long term.
3 secrets, 2 links, 1 book Reader, There was so much book marketing wisdom in last week’s Before The Bestseller episode with Mike Michalowicz (listen here), it was bound to overflow into this 3-2-1 edition too. Sorry not sorry 🙂 3 | Book marketing secrets 1. Front Loading Front-load the book. Mike estimates that of 1,000 buyers, only about 200 open the book, about 80% of those finish chapter one, and just 10–20% finish the whole thing. So your best ideas belong in the first chapter or two….
For our 200th episode of Before the Bestseller, today’s special guest is Ryan Levesque, founder, seven-time Inc. 5000 CEO, and #1 national bestselling author of Return to Real. Ryan has
3 secrets, 2 links, 1 book Reader, Countless publishing industry insiders repeat some variation of this line: “It’s the author’s job to sell the first 10,000–20,000 copies, and it’s the book’s job to sell the next million.” The quicker your reader gets to the end of the book or takes something away, the quicker they’ll recommend it. How do you engineer that? That’s what today is about. 3 | Book marketing secrets 1. Mike Michalowicz’s formula for books that keep selling: SOI × DOI × EOI Most…
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