3 secrets, 2 links, 1 book Reader, Countless publishing industry insiders repeat some variation of this line: “It’s the author’s job to sell the first 10,000–20,000 copies, and it’s the book’s job to sell the next million.” The quicker your reader gets to the end of the book or takes something away, the quicker they’ll recommend it. How do you engineer that? That’s what today is about. 3 | Book marketing secrets 1. Mike Michalowicz’s formula for books that keep selling: SOI × DOI × EOI Most…

Reader, Life = Made Not only has John Strelecky sold 6 million copies of The Cafe on the Edge of the World but he also almost went pro in volleyball. Last week I joined him on the South Mission Beach courts here in San Diego for a few hours of doubles volleyball. Safe to say I was humbled… 3 Secrets1. Forget the listeners: connect with the host Malcolm Gladwell, in The Tipping Point, talks about connectors. People who know everyone. If someone hosts an interview-style podcast they probably…