Reader, What enters my mind when authors as me if they should run ads on LinkedIn for their book…. You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. 3 Secrets1. The real enemy Why do most books launching on Amazon sell a few hundred copies over the first few days and then never sell another copy again? Why don’t most podcasts make it more than six months? Why do most website blogs start strong with a blog a week for ten weeks and then…

Reader, If you’re in need of a good laugh, check out this misguided book covers: Thank you to Ed Rush for sharing today’s laugh. You can check out his books here. Okay, now back to 3 takeaways: 3 Secrets1. Starting with zero budget Depending on how long you’ve been a reader, you may have heard me tell the story of 8-million-copies-sold The Cafe on the Edge of the World. well…. I found out last week I’ve been telling the story all wrong! up until now, I though he personally foot the bill to…