Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association and founder of Journey Bound Publishing, Veronica has spent her career guiding writers through the process of turning their ideas into beautifully published books that actually reach readers.
In this episode, Veronica shares how book launches have evolved in 2025 and what’s working for authors who want real, lasting impact. She doesn’t just talk theory; she gives clear, actionable tips any author can start using right away. From building early momentum to keeping readers engaged months after launch, she explains what truly drives long-term results in today’s publishing landscape. We also dive into how authors can adapt to virtual launches, build stronger reader connections, and use tools like Publisher Rocket and Goodreads Giveaways to gain momentum. Along the way, we touch on pricing strategy, free versus paid campaigns, and the small, consistent actions that separate books that fade after launch from those that keep selling month after month.
If you want to know more about growing your audience and giving your book the best possible start, this episode is packed with insights that can reshape the way you approach your next book launch. Press play and see how top authors are adapting in 2025.
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Check out the Journey Bound Publishing website here: https://www.journeyboundpublishing.com/
Connect with Veronica here: https://www.journeyboundpublishing.com/veronicayager-media
LI: https://www.linkedin.com/in/veronicayager