For our 200th episode of Before the Bestseller, today’s special guest is Ryan Levesque, founder, seven-time Inc. 5000 CEO, and #1 national bestselling author of Return to Real. Ryan has generated more than $100 million in revenue, and his work has been featured in The Wall Street Journal, USA Today, Forbes, and Entrepreneur. His experience building businesses has given him a front-row view of how technology is changing the way we work and connect, something he also explores in The Digital Contrarian, his weekly newsletter on business, technology, and where things are headed.
We’re living in a time when it’s becoming easier to create almost anything. AI can write, generate ideas, produce content, and give us information in seconds. But as more of what we see starts to look and sound the same, Ryan began asking a different question: What becomes more valuable when artificial becomes everywhere? That question led to Return to Real and the idea that being real might actually become an advantage. Ryan and I talk about what that means for authors and creators, from holding on to your own voice and becoming a better storyteller to creating the kind of human connection technology can’t easily replicate. Along the way, we get into his analog, oxytocin, and contrarian advantages, the “great bifurcation,” and why some of the things that are hardest to scale may become the things worth doing.
If you’ve ever wondered whether your voice, your ideas, or even your writing will still matter as AI gets better, listen to this special 200th episode with Ryan Levesque.
Get your copy of Return to Real: returntorealbook.com
Read and Subscribe to Ryan’s weekly newsletter, The Digital Contrarian: thedigitalcontrarian.com
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