Mike Michalowicz is back on Before the Bestseller to talk about his latest book, The Money Habit, and what he’s learned from writing more than ten books and selling roughly 1.6 to 1.7 million copies across his titles. This time, we look beyond the launch itself and into what Mike has learned about writing books that continue to find readers over time.
Mike breaks down the framework he uses to think about why some books keep growing while others fade, including how quickly a book delivers value, how deeply it helps the reader, and how easy its ideas are to put into practice. We also talk about writing for a clearly defined audience, building genuine relationships with readers, collaborating with other authors through social selling, and why Mike is leaning further into storytelling as AI changes the way people find and consume information.
For authors thinking about the long game, this episode goes beyond getting more attention at launch. Listen to the full conversation to hear how Mike approaches the book itself, the readers behind it, and what can help a book keep spreading long after release.
Check out The Money Habit here: https://a.co/d/00icp0op
Explore Mike’s other books here: https://mikemichalowicz.com/books/
Learn more about Mike and his work here: www.mikemotorbike.com
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