Before the Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast

We’re back with Thomas Umstattd Jr., author, award-winning speaker, and  host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he

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BTB 157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast

This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who

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BTB 156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls

We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing

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BTB150: Author Tom O’Neill and His Book Chaos

Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his

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BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers

We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000

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BTB148: Process! | Mike Paton

What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help

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