In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing ‘The Fun Habit.’
Make sure to follow our guest on these sites for more of their expert advice.
Website: https://michaelrucker.com
Twitter: https://twitter.com/performbetter
Facebook: https://www.facebook.com/mike.rucker.phd
Instagram: https://www.instagram.com/thewonderoffun
LinkedIn: https://www.linkedin.com/in/michaelrucker
Pinterest: https://www.pinterest.com/mikeruckerphd
Simon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054
Substack: https://funhabit.substack.com
You can also get his book here.
IS ai recommending your book? 3 secrets, 2 links, 1 quote
October 29, 2025
Reader, Do you read non-fiction? Between Before The Bestseller (where I interview some of the top authors in the world),my work at ShelfLife (where we directly work with some of the top authors in the world), and my own thirst for interesting stories and perspective, I pretty easily get through a book a week. SO I’ve launched a 321 for fellow big-time readers! Each week, I’ll be sharing what I’m currently reading, along with my honest, uncensored, personal lens of a bogan-Australian whose…