John Strelecky–author who sold 8 million copies of his books–shares his marketing strategy | Before the Bestseller 70


In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books.

John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe, leaders, and have a bespoke approach when it comes to different topics of books.

He shares what worked before, what’s working now, and his advise on authors who are looking to make their mark in the industry as well.

If you’d like to learn more about John’s work, check his website here.

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

tips to sell 3 million copies from Mark Wolynn (It Didn’t Start With You)

September 2026 My team says these need a format upgrade. Let me know what you think! This week on the pod, we had Mark Wolynn talking about how he sold 3 million copies of It Didn’t Start With You. He left us with so many book-marketing gems that it was hard to pick just 3… 3 | Book-marketing secrets 1. “I wrote the book as a manual for my students” “I lived and breathed and sat in the ditches with this material.” Time and time again, this is what I hear from top selling self-help…

LISTEN NOW

tips to sell 3 million copies from Mark Wolynn (It Didn’t Start With You)

September 2026 My team says these need a format upgrade. Let me know what you think! This week on the pod, we had Mark Wolynn talking about how he sold 3 million copies of It Didn’t Start With You. He left us with so many book-marketing gems that it was hard to pick just 3… 3 | Book-marketing secrets 1. “I wrote the book as a manual for my students” “I lived and breathed and sat in the ditches with this material.” Time and time again, this is what I hear from top selling self-help…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.