I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?
And that’s why I have the privilege of welcoming Perry Marshall back to the show.
3 secrets, 2 links, 1 book
August 5, 2026
Reader,Just 3 secrets today 🙂 3 Secrets 1. Just make the ask already! A BIG thank you to world-renowned violinist and newsletter reader Anthea Kreston for sharing her story with me. After mentioning to me that she’d toured with Yo-Yo Ma, I asked her if it was worth asking him for a blurb. She wrote back that she wasn’t sure he’d go for it, but that she’d send him a galley and make the ask anyway. “I took your advice and reached out to Yo-Yo and he gave me a terrific quote for the cover!…