I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?
And that’s why I have the privilege of welcoming Perry Marshall back to the show.
I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?
And that’s why I have the privilege of welcoming Perry Marshall back to the show.
Reader, If you’re in need of a good laugh, check out this misguided book covers: Thank you to Ed Rush for sharing today’s laugh. You can check out his books here. Okay, now back to 3 takeaways: 3 Secrets1. Starting with zero budget Depending on how long you’ve been a reader, you may have heard me tell the story of 8-million-copies-sold The Cafe on the Edge of the World. well…. I found out last week I’ve been telling the story all wrong! up until now, I though he personally foot the bill to…
This week, we’re back with Naomi Oreskes, a scientific historian and Harvard professor, and co-author of Merchants of Doubt and The Big Myth, to talk about what it really takes to turn rigorous academic
Reader, I am giddy with excitement to nerd out with fellow dreamer-doers this Thursday. Specifically, I’ll be covering:- An absolutely bizarre way top authors think about the first few months of book sales (it goes against basic logic)- 45 specific marketing techniques to get your book in front of real people (with examples)- A mental ‘switch’ every author must flip off in their mind BEFORE they market- 5 steps to go from a scattered and stressful launch to smooth and effective (how to create…
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