In this episode we have our second interview with Mike Cohen about how he actually sold 10,000 copies of Neurofeedback 101.
According to publishers weekly, the average book in America sells about 500 copies, multiply that by 20 and you’ll get the number of copies the Neurofeedback has sold.
For those of you interested in writing a book – here’s how you write and market something that sells more than 500 copies.
Neurofeedback 101 on Amazon
3 secrets, 2 links, 1 book
June 17, 2026
Reader, “Did you know your book is a favorite in the Marine Corps?” Steven Pressfield had no idea until a friend told him. How did he do it? Steven says it was luck. I say it was the 27 years he spent writing and perfecting his craft before his first hit, The Legend of Bagger Vance, was discovered. Steven gives us a lot of marketing tips, but after our interview it became VERY clear that Steven spent so much time becoming a great writer that it’s really his books that sell themselves. 3…