We’re back with Eric Ries, entrepreneur, startup thinker, and author of the bestselling books The Lean Startup and Incorruptible. With millions of books sold and ideas that have influenced founders, executives, and organizations around the world, Eric joins us again to share how he approached building not just successful books, but movements around ideas.
In this episode, we explore how Eric applied startup principles to book publishing, audience building, and idea development long before The Lean Startup became a bestseller. We discuss testing ideas through talks and feedback loops, treating readers as customers, building communities around a message, the lessons he learned from traditional publishing, his record-setting Kickstarter campaign for The Leader’s Guide, and why saying “yes” to small opportunities helped create momentum. Eric also shares his perspective on books as tools for creating legitimacy around ideas, the difference between audience size and audience connection, and why practice often matters far more than people realize.
Tune in to hear how Eric Ries turned an idea into a movement and why reaching more readers often starts with serving the ones already paying attention.
Go to www.incorruptible.com to discover more about the book and access the limited-time pre-order bonuses.
Visit your local bookstore to pick up a copy of Eric’s books and support independent booksellers.
Check out Eric’s books on Amazon here:
Incorruptible – https://a.co/d/0cWIpo70
—
Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.
—
Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/
Head to our new website for more content and updates: www.getshelflife.com
If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com