The First 90 Days | Michael D. Watkins | Before the Bestseller 15


Today’s guest wrote The First 90 Days, which since its release in November of 2003, has sold    over 1.5 million copies. Mention The First 90 Days to anyone in a leadership, management, or HR role and they’ll nod while saying,  “I’ve read it and annotated it with highlights, writing in the margins, and my copies filled with sticky notes.”

It was on the Business Week’s best-seller list for 15 months.

The author, Michael Watkins, went from teaching Corporate Diplomacy at HBS to confounding a leadership development company, Genesis Advisers, where he’s worked with hundreds of leaders, including those at many Fortune 200 organizations to help accelerate leadership transitions within their organization.

Look on Amazon today and the book is consistently labeled a bestseller in some of the top Amazon categories, has almost 5,000 reviews, and even just a few days ago, was ranked in the top 700 books. The book’s been selling for over a decade and continues to do just that.

The First 90 Days has also been translated into 29+ languages, named top 100 best business books of all time by 800-CEO-Read, named the “onboarding bible” by The Economist, and was listed among Amazon’s Top Business Books to Read in a Lifetime.

I’m excited to chat with Michael about how he was able to craft, not just a timely message that resonated with so many people, but one that’s lived on for going on two decades.

Connect with Michael here
Get on the Genesis Advisors Newsletter here
Join IMD’s The First 90 Days Program here

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

3 secrets, 2 links, 1 book

Reader,It’s summertime! Let’s make this quick so we can all go hit the beach 🙂 3 Secrets1. Bestselling non-fiction authors read more fiction What makes people keep reading is a good story. Fiction writers are the best storytellers in the world. They know how to start a scene you can’t stop reading and keep you excited all the way to the end. When you read their books, you learn their tricks. Then you can use those same tricks to make your true stories just as fun to read. Now more important…

LISTEN NOW

3 secrets, 2 links, 1 book

Reader,Apparently y’all didn’t hate last week’s rant. I’ve never heard from so many readers in one week – thank you! I loved every response I got. Based on what I’m personally seeing in the industry, I’m thinking of ranting about whether AI will kill books or not in an upcoming newsletter. Let me know if you’d like that? 3 Secrets1. What AI doesn’t do well (and can’t replace) Stories to teach. Think about a recent memory of yours. Was it something dull and mundane? Or was there something…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.