---

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content.

Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, and many others.

In this episode

We unpack the dynamics behind content performance on LinkedIn in 2025, exploring why low engagement doesn’t always mean low impact. Chris shares insights into how silent lurkers might actually be your best leads and offers strategies to capture their attention.

We also dive into when LinkedIn ads make sense for authors, and discuss how AI’s rise in content creation could impact authenticity and human connection online. If you’re an author, entrepreneur, or creator looking to level up your digital presence, this episode is packed with actionable takeaways you won’t want to miss.

You can follow Chris on these platforms:

https://www.linkedin.com/in/imchrisjordan

https://www.instagram.com/imchrisjordan

https://twitter.com/imchrisjordan

https://www.youtube.com/@chrisjordan2289

Schedule a consultation with Chris here: 

https://docs.google.com/document/d/1h5b_2S-5rV-ADw5X_t8-r9CK4UN_RWyOem0BNJTbpoQ/edit?tab=t.0

Check out free content and more of Chris Jordan through this link:

https://linktr.ee/thepodcastgame

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com