Catherine Duncan’s Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo Clinic | Before the Bestseller 122


In this episode

We’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable insights.

Catherine is an Integrative Spiritual Consultant, Holistic Healer, and Resiliency Trainer, as well as the author of Everyday Awakening.

The book offers practical tools for finding peace and purpose in a chaotic world, drawing from Catherine’s expertise in mindfulness, healing techniques, and personal growth. With advanced training in positive neuroplasticity, Reiki, EFT, and sound healing, she supports individuals through challenges like chronic illness, grief, and life transitions, while also guiding those seeking deeper meaning and emotional well-being.

In addition to her podcast appearances and TV spots, Catherine has been featured in national magazines and regional TV segments, expanding her reach and visibility as an author. Working with media professionals and platforms, she has leveraged these media opportunities, including a notable appearance on Channel 4 (KARE 11) in Minneapolis, to build momentum for Everyday Awakening. Her strategic media outreach has played a key role in her growing reputation as an expert in the field of holistic healing and spiritual well-being.

In our conversation

Catherine reveals the behind-the-scenes hustle that helped her gain momentum as a new author, including how she sold over 4,000 copies and earned 150+ reviews. She shares the strategies that worked, the lessons learned, and why staying true to your story is essential when connecting with your audience.

Tune in for a motivating and insightful discussion, as Catherine opens up about her journey of making her mark in the world of book promotion—and how her passion for connection and authentic storytelling has led to the success of Everyday Awakening.

Check out Catherine’s book, Everyday Awakening here: https://a.co/d/6kT4dS1 To learn more about Catherine’s work, insights, and her book, be sure to visit her website at www.catherineduncan.org

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

NOT 3 secrets, 2 links, 1 book

Reader, I’m currently on a flight from San Diego, CA to Leesburg, VA to celebrate my adorable niece’s one-year birthday. Happy birthday Elouise 🙂 I just woke up from a quick nap…. (don’t tell my team as I told them I’d be working the whole flight but there’s something about an airplane seat that puts me out before we’re even in the sky) and for some reason the following (hopefully useful) rant popped into my head which I’m going to share with you now. It’s a rant the summarizes the most…

LISTEN NOW

3 secrets, 2 links, 1 book

Reader, Today, we’re focusing on the relationship side of being an author. 3 Secrets 1. The Giving Hour The two biggest sales days for Before The Bestseller (so far) came from 2 book marketing influencers endorsing my book in their newsletters (Ricardo Fayet, and Dave Chesson). 300 sales in one day. $0 in ad spend, $0 admin fees paid, $0 in any type of payment to either of them… In fact I made money that day. Yes, no money was exchanged to make it happen… It was paid for with 5 years of…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.