From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection | Before the Bestseller 179


Marshall Karp, #1 New York Times bestselling author, TV and screenwriter, documentarian, and playwright, returns to Before the Bestseller alongside Danny Corcoran, a former NYPD detective whose 24 years on the job now inform the realism behind Karp’s fiction. Working with James Patterson, Karp cocreated and cowrote the NYPD Red series before continuing it on his own starting with NYPD Red 7: The Murder Sorority. He’s also the author of Snowstorm in August and the critically acclaimed Lomax and Biggs series, along with his latest novel Don’t Tell Me How to Die.

In this episode

Marshall Karp & Danny Corcoran talk through how real police work translates into fiction, from the small details that make scenes believable to the psychological layers behind both victims and criminals. The conversation moves into how they’ve built a direct relationship with readers through social media, focusing on authenticity over promotion, why showing the person behind the book works better than selling the book itself, and how long-term engagement, reader feedback, and word of mouth shaped the launch of Don’t Tell Me How to Die.

Tune in for a grounded look at turning real-world experience into story, building genuine reader relationships, and why authentic connection consistently outperforms traditional marketing.

Want to dive into Marshall’s books? Start here:

NYPD Red: https://a.co/d/09lC3z9I

Don’t Tell Me How To Die: https://a.co/d/0gL51BJY

Amazon: https://www.amazon.com/stores/author/B001JPC3FA?ingress=0&visitId=d530e726-cae4-45c8-a85f-1ff330502842&ref_=aufs_ap_ahdr_dsk_ab

Want to learn more from Marshall and follow his work? Check him out here:

Website: www.karpkills.com

Instagram: @marshallkarpauthor
https://www.instagram.com/marshallkarpauthor/

TikTok: Marshall Karp
https://www.tiktok.com/@marshallkarp

LinkedIn: https://www.linkedin.com/in/marshall-karp-041251108/

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Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

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