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Nir Eyal (Hooked, Indistractable) on His New Book Beyond Belief: The Psychology of Beliefs, Motivation, and Behavior Change | Before the Bestseller 172

About Nir Eyal

Nir Eyal is a globally recognized authority on behavior change and human potential. His books, Hooked and Indistractable, have sold over a million copies and translated into more than thirty languages. His work on behavior design has influenced teams and organizations worldwide. Nir also taught at the Stanford Graduate School of Business.

In this episode of Before the Bestseller, Nir returns to discuss his latest book, Beyond Belief.

What You’ll Learn

Nir and I explore the question: why do people understand advice but still struggle to act on it?

We cover:

  • The moment that sparked Beyond Belief
  • The motivation triangle and how it shapes behavior
  • The difference between facts, faith, and beliefs
  • Why beliefs work better as tools than truths
  • The rat experiment that changed Nir’s thinking on persistence
  • How limiting beliefs quietly hold us back
  • The role expectations play in our experiences as customers and readers
  • Surprising psychological benefits of practices like prayer

We also talk about how beliefs influence relationships, perception, decision-making, and the way we interpret everyday situations.

Why Listen

Sometimes the most important shift is not learning something new. It is realizing the story you have been telling yourself might not be the only one available.

Tune in to hear how Nir thinks about belief, persistence, and the hidden assumptions that quietly shape our decisions.

Grab your copy of Beyond Belief here: https://a.co/d/00HkuNro

Download the 30-Day Belief Transformation Journal here: https://www.nirandfar.com

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Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

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