Process! | Mike Paton | Before the Bestseller 148


What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth.

Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams simplify and scale through systems. Beyond his writing, Paton has spent the last 17 years guiding leaders around the world as an EOS Implementer®, keynote speaker, and host of the top-rated podcast The EOS Leader. He succeeded Traction author Gino Wickman as EOS Worldwide’s Visionary and continues to champion the tools and disciplines that help businesses run better and leaders lead more effectively.

In this episode, we go deep into Process!, a book that makes building and sustaining systems feel possible even for the most visionary and creative leaders. Mike explains the three-step “process process,” how to document and simplify your company’s core operations, and why systems only work if they’re truly followed by all. He also shares practical ways to train teams, track progress, and adapt processes over time without adding unnecessary complexity. Plus, we explore how these same principles apply to book marketing, from aligning your audience to avoiding “random acts of marketing” and building campaigns that drive real results.

Make sure to check out the book here:https://a.co/d/g05bwKi

Learn more about Mike Paton on his website: www.mikepaton.com

More Before the Bestseller: https://getshelflife.com/category/podcast/

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

the most important 3-2-1 I’ve ever written: 3 secrets, 2 links, 1 quote

Reader, BUT I’m not 🙂 Anyone else optimistically terrified about where this is all heading? 3 Secrets1. Your podcast just became extremely valuable to you To date, we’ve released 180 episodes of Before The Bestseller. That’s 180 treasure troves of data. All those podcasts transcribed (cost us around $60). “What are the most common ways authors see success?” “Pull every little method or tip related to getting on big podcasts into a PDF” Before, I had to personally take notes during each…

LISTEN NOW

the real enemy: 3 secrets, 2 links, 1 quote

Reader, What enters my mind when authors as me if they should run ads on LinkedIn for their book…. You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. 3 Secrets1. The real enemy Why do most books launching on Amazon sell a few hundred copies over the first few days and then never sell another copy again? Why don’t most podcasts make it more than six months? Why do most website blogs start strong with a blog a week for ten weeks and then…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.