Hooked | Nir Eyal | Before the Bestseller 110


In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable. Hooked explores the psychology behind building habit-forming products, while Indistractable dives into the root causes of distraction, offering practical tools to help people regain focus and manage their habits.

Nir delves into powerful insights on how habits are formed and how we can take control of our attention in a world full of distractions. He shares strategies like his 10-Minute Rule—a simple but effective tool to resist distractions and stay focused—and discusses why most distractions stem from internal emotional triggers.

If you’re looking to boost your productivity, build lasting habits, or take control of your attention in today’s distraction-filled world, Nir’s practical insights and curiosity-driven strategies will guide you to greater focus and self-discipline. Tune in for an eye-opening conversation on human behavior and habit formation!

Learn more about his book here: https://a.co/d/2pcLeT0
Check out Nir Eyal’s website here: 
www.nirandfar.com

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates: www.getshelflife.com

If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

Alex Strathdee
BeforeTheBestseller | AdvancedAmazonAds

Recent PoDCASTS

3 secrets, 2 links, 1 book

Reader, I guess those communal library boxes where people can pick up or leave a book do work… no idea how it got there other than as the result of getting almost 5,000 copies into the wild. “stumbled upon this at a park in Ohio…drop box” 3 Secrets1. Goodreads Giveaways continue to be one of the cheapest ways to seed copies right now to real people. Like clockwork, we’ve been running a standard ebook giveaway every 2 weeks – 200 free ebooks given away every month. At first, I was…

LISTEN NOW

3 secrets, 2 links, 1 book

Reader, each year I might be lucky enough to have a top 10 life moment… this past week included at least 3 of the top 10 moments of my entire life. That’s because last week our Chief Marketing Scientist, Laura Russom, and I traveled to Franklin, TN to present about Amazon Ads to many of our lifelong heroes. The requirement to be in that room is to have sold over a million copies of your books. We’re pretty happy just to be at around 4,000 for Before The Bestseller. That said, we HAVE sold…

LISTEN NOW

Subscribe for a copy of Before the Bestseller and level up your book marketing today!

Fill out the form below, and you’ll receive your copy shortly.