We welcome back Ryan Levesque, author of Ask and Choose, to talk about the book marketing strategies behind his newly released book, Return to Real. After selling hundreds of thousands of copies of Ask, Ryan shares what he’s learned from his previous launches and how he’s applying those lessons to his latest book.
In this episode, Ryan takes us behind the scenes of writing and marketing Return to Real, including how feedback from roughly 250 beta readers and more than 16,000 comments helped shape the manuscript. We talk about testing ideas before writing, using readers’ own words to strengthen a book, and creating bulk sales offers that give people a reason to buy multiple copies. Ryan also shares his approach to generating reviews, building reader relationships, and experimenting with different book formats and distribution strategies.
If you’re writing a book or looking for ways to get more copies into readers’ hands, listen in for a closer look at the strategies Ryan is putting into practice and what you can learn from his approach.
Get your copy of Return to Real: returntorealbook.com
Read and Subscribe to Ryan’s weekly newsletter, The Digital Contrarian: thedigitalcontrarian.com
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