Our special guest for today is Jayson Gaignard, a Canadian entrepreneur, author of Community Made: The Truth About Success and the Relationships That Created It, and founder of Mastermind Talks, an invite-only gathering that has brought together people like Tim Ferriss, James Altucher, and Esther Perel. After building a million-dollar ticket business and later finding himself $250,000 in debt, Jason began hosting small, carefully curated dinners that eventually changed the direction of his life and work.
In this episode, Jayson and I talk about what it actually takes to build meaningful relationships without turning networking into a transaction. We get into finding the right people, investing in relationships long before you need anything from them, building trust, reaching out cold without immediately making an ask, and why doing genuinely interesting work can open doors over time. Jason also shares what this means for authors, including why trying to build a network right before a book launch is often too late and how years of showing up for people are now playing a major role in the launch of his own book.
If you’re an author or creator thinking about how relationships fit into your work, your audience, and eventually your book marketing, this conversation offers a different way to look at networking. Listen to the full episode to hear how Jason built his community one relationship at a time, and why the work you do years before you need help may matter more than the ask itself.
Check out Community Made here: https://a.co/d/04ZhFQYJ
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If you’re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com