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Reader, I guess those communal library boxes where people can pick up or leave a book do work… no idea how it got there other than as the result of getting almost 5,000 copies into the wild. “stumbled upon this at a park in Ohio…drop box”
3 Secrets Like clockwork, we’ve been running a standard ebook giveaway every 2 weeks – 200 free ebooks given away every month. At first, I was skeptical that these free ebooks were going to real people but then I started to see the reviews come in… I don’t want you to think I’m just trying to promote my book, so here’s a bad review. Point being, this is a REAL reader.
Don’t sign up for Goodreads giveaways IF you can’t handle bad reviews. They are notoriously for being harsher reviewers than Amazon’s but I just care that they are real people. Okay…here’s a positive one that further proves they are real people 🙂
Pair this with engaging in relevant Reddit threads, creating Goodreads “listicles”, and layering in/testing other cheap giveaways and you’ve got a pretty cost-effective, consistent way to seed books while improving your Generative Engine Optimization at the same time. 2. How Gretchen Rubin grew her email list to 100K without paid ads
Gretchen is a BRILLIANT marketer. Sitting next to her at the recent event Laura and I attended, we were able to learn what she says has been her biggest asset to growing her email list to over 100,000 active readers. Quizzes. Yes, the idea isn’t novel. But something that used to require working with a team to get built can now be made by uploading some data to your AI of choice and asking it to help you create a quiz for readers to engage with. Quizzes are now easier to create than ever. That’s what this secret is about. Give quizzes another look. What data do you have about your topic that you can upload to an AI and have it create a custom quiz for your audience? For example: Thank you, Gretchen for sharing this with me 🙂 3. LinkedIn Newsletter How many times do you have to get slapped in the face before you pay attention to something? For me, like at least 5 times… After the 5th author told me how quickly they’ve been able to grow their LinkedIn newsletter, I realized how dumb I’d been to ignore it for so long. We launched this same newsletter content on LI and added 453 subscribers overnight.
All we do is take this newsletter and throw it up on our LI newsletter. Doesn’t take any additional work and you have exposure to a whole new audience. If you’re reading this on LinkedIn – that’s a result of taking content I spent hours curating and simply publishing it on a platform that’s native to you. 2 Links
1 Book My biggest takeaway was this: If someone on your team is underperforming, it can only be one of two things.
First, identify which one it is. Then finding the solution gets a whole lot simpler. The book also presents a great quarterly review process, which we’ve now implemented. One specific improvement: don’t give feedback without multiple concrete examples or else it’s pretty much useless. 3 stars. 1 star = I do not recommend
Alex P.S. Know someone who needs help marketing their book? We offer a $500 referral bonus 🙂 |