3 secrets
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Reader, happy to be back home with the family in Virginia for the holidays 🙂 *right before baby Elouise had a blowout all over my mom’s new couch* Wishing you all a happy and healthy holiday season 🙂 3 Secrets: 1. Releasing a new book in 2026? Getting everyone in your launch team to leave their review on launch day is like herding cats. Anyone who has released a book before knows that launch day has enough going on. So instead of trying to do it all on launch day… Create a Google Form or…

Reader, there’s this guy I’ve been learning from for years now. His name…Ed Rush if you clicked on his name above, you may have noticed that his book, The 21 Day Miracle, has almost 1,500 Amazon ratings his most recent book, God Talks, is currently selling 20-30 copies a day based on what I just told you, you might be surprised to hear that Ed failed kindergarten! you might also be surprised to now hear that Ed ended up becoming one of the top fighter pilots in the world, graduating from…

Reader, The San Diego Library hosts weekly swing dancing lessons. A friend suggested we go try it out. After breaking my brain trying to understand the 6-count footwork, I left the room and went exploring… andddd stumbled upon The Harvey Rare Book Room, which I didn’t even know existed… Amazing! A genuine excuse I could give my dance partner not to keep dancing. Obviously I HAD to explore it! who knew we had the world’s smallest book here in the San Diego Library! and so I present to you…

Reader, little photo dump from the last month. our U.S. team, Laura, Steve, and I – attending Author Nation in Vegas at the start of November. meeting one of my favorite book marketing humans, Ricardo Fayet of Reedsy learning new windsurfing tricks from a former Olympian in the sport, Patti Kiley, here in San Diego 3 Secrets: 1. Using the crap out of your Amazon real estate Did you know you own real estate? well…on Amazon anyway. and most don’t use it the way they should YOU can engineer…

Reader, **TOMORROW @ 11AM PST/2PM EST** Kary Oberbrunner is the most knowledgeable person I know on protecting your IP, intellectual property, as we head into 2026. He even presented on IP protection to the USPTO on a special panel which was later presented to Congress in a 2024 report. I’m grateful to have Kary joining our ShelfLife community tomorrow morning for a free session on making sure your IP is protected as an author. Just reply to this email to reserve your free ticket. I learned…

Reader, 1,000,000+ copies of Longitude have been sold. Yes….a book about those horizontal lines on the globe. I wanted to know how and why. Dava Sobel joined me on Before The Bestseller over the last two weeks which also inspires today’s 321. I rarely know what the gravy of a conversation will end up being and these ones were no exception. talking to Dava it became clear how important it is to chose the right publisher, should you chose to go that route. I provide today’s 321 to give you an…

Reader, Do you read non-fiction? Between Before The Bestseller (where I interview some of the top authors in the world),my work at ShelfLife (where we directly work with some of the top authors in the world), and my own thirst for interesting stories and perspective, I pretty easily get through a book a week. SO I’ve launched a 321 for fellow big-time readers! Each week, I’ll be sharing what I’m currently reading, along with my honest, uncensored, personal lens of a bogan-Australian whose…

Reader, I missed you last week… let’s just say I’d highly recommend a flu shot if you haven’t gotten one yet! Today’s 321 is inspired by a little marketing book that recently came across my desk by the former CMO of Gong. Udi Ledergor was partly responsible in his role for taking a small startup and turning it into to a multi-billion-dollar company in under 10 years. I love looking outside of Book marketing to find new book marketing ideas because as soon as a good idea is introduced to the…

Reader, Curious how to protect your intellectual property in this new AI web scrapping world? Kary Oberbrunner just launched Instant IP. Instant IPᴵᴾ is the patented blockchain-based solution for Intellectual Property protection. It’s much faster, easier, and cheaper than traditional means. You can protect your creativity without needing to apply for a copyright or patent. Since I hear from a lot of authors about their fears around AI stealing their words, I decided to invite Kary to come in…

Reader, PLEASE NOTE THAT ON OCTOBER 8TH, OUR NEWSLETTER WILL BEGIN TO COME FROM alex@getshelflife.com (INSTEAD OF alex@advancedamazonads.com):) 3 Secrets: 1. A little Goodreads chatGPT hack We’ve been hard at work curating custom book lists on Goodreads by genre (think: “Top Business Books for Founders,” “Smart Exit Strategies for Entrepreneurs,” etc.). We’re using our team’s internal Goodreads accounts to place our authors’ books next to big-name bestsellers.Why? Because platforms like…

Reader, PLEASE NOTE THAT ON OCTOBER 8TH, OUR NEWSLETTER WILL BEGIN TO COME FROM alex@getshelflife.com (INSTEAD OF alex@advancedamazonads.com):) 3 Secrets: 1. What is an AI Agent in simplest terms and how is it relevant to authors? AI Agent building platforms are the creation of an assembly line that takes in raw materials, combines it with some decisions that your AI model of choice (think asking chatGPT a question) makes, and then spits out some sort of final product. Think of when Henry…

Reader, Back home in Virginia this week hanging out with the family 🙂 3 Secrets: 1. Medication disguised as candy: Mark Manson was a miserable low-level finance bro in Boston. And then he was dumped. So he dived headfirst into the world of pickup artistry. After “mastering” the art he started getting asked by men to join him at the bar. That quickly turned into a profession as a dating coach. He quit his job as a finance bro and became more or less a parent to guys who needed a good shower….