“Hi Alex! I don’t know how you do it but you ALWAYS provide such helpful insights for us authors, thank you 
“-Real Subscriber Email
back from Steamboat – new favorite mountain.also built my first snowman in over 10 years 3 Secrets 1. Send a box of books to your top fans Enable your biggest fans to spread the word about your book by asking them if they’d like some copies to share with friends,
Headed to Steamboat Springs this weekend for some skiing….any recs? 3 Secrets 2 Links 1 Quote “It is never too late to be what you might have been.” – George Eliot
Thank you to all of those have left a review so far on Before The Bestseller. If these 3-2-1’s have been of value to you over the last few years, a review here will help others avoid wasting hundreds of hours and thousands of dollars on their book marketing (&
3 Secrets 2 Links 1 Quote “You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.” – Dr. Seuss
tried taking my new-used windsurfer into the ocean this weekend…right on sunset so all of San Diego was on the beach to watch the sun go down…”Look mom, that guy looks like he’s drowning”, I’m sure at least one kid said while noticing my strugglingturns out it’s NOT EASY to
IT’S ALIVE!!!!! If you want all the tips shared over the last 3 years in these newsletters then grab your copy here. Email be back a screenshot of your purchase + review and I’ll send you a link to sign up for a FREE 20 minute book marketing consultation with yours truly. “It’s the
Before The Bestseller (which answers this question) is dropping next week…. ONLY 2 YEARS LATE! If you’re a Kindle reader, you can pre-order now. If you prefer print (like me) you can get it March 4th.Keep an eye out next Wednesday morning, I’ll be sending a link to a live interview
What enters my mind when authors as me if they should run ads on LinkedIn for their book…. You’re competing for clicks against huge software companies that can afford to pay $5 per click on an ad. So let’s talk about Meta ads instead. Thank you to our Chief Marketing
Dave Chesson of Kindlepreneur reached out about a deal he’s running for Publisher Rocket software and Mastering Keywords and Category Course. He offered to pay me commission for anyone that purchased.I thought it would be more ethical to tell him to instead not pay a commission and just discount the
I entered the book marketing world falling for a scam. Now, I’m grateful for it as ShelfLife wouldn’t exist if that never happened. That scam was thinking that becoming a “Bestseller” was going to mean that I had real people reading and learning from my book. Turns out, all you
Dream came true getting breakfast with previous client Nir Eyal, NYT bestselling author of Hooked and Indistractable, last week in Singapore. He challenged me to go standing wave surfing with him (he’s a pro)!I conveniently couldn’t go as I had to move my flight up back to the US 😉
Currently in Singapore! Anyone based in Singapore? Got interviewed by marketing legend Allan Dib about the current state of paid ads for books, the framework for properly marketing a book, and how I’m a fake Australian. Listen here. 3 Secrets 1. Cameron Herold on Self Publishing School podcast talks about how
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